FOUNDERS STORY: THE BIRTH OF 2.0 LIFESTYLE
Our journey began in 2022 with a simple yet powerful vision from our founders, Rachel and Joe Carlile: to help people at every fitness level elevate their lives through effective training, balanced nutrition, and a healthier lifestyle. Recognizing the need for a more comprehensive approach to health and fitness—one that extends beyond just workouts and diets to truly support the whole person—they set out to create 2.0 Lifestyle.
Driven by this vision, 2.0 Lifestyle was born as a brand dedicated to helping people reach their full potential. We provide a full suite of products and services designed to support every aspect of your fitness journey. From premium supplements that fuel your performance to innovative training programs and personalized coaching, we’re here to guide you every step of the way. Our stylish apparel and expert nutrition and wellness guides complete the package, ensuring you not only look your best but feel your best, too.
At 2.0 Lifestyle, we’re more than just a brand—we’re a community committed to making fitness, nutrition, and better living accessible and transformative for all. Our mission is to inspire you to be your best self, not just in the gym but in every part of your life. Whether you're taking your first steps or pushing towards new personal records, we’re here to provide the tools, knowledge, and support you need to thrive.
Join us as we redefine what it means to live a 2.0 Lifestyle—one that’s stronger, healthier, and more empowered every day.
OUR MISSION
To help people be their best by providing the tools, knowledge, and support needed to achieve success in fitness, nutrition, and overall health. We believe that everyone, regardless of their starting point, deserves the opportunity to elevate their life through a balanced and sustainable approach to wellness.
THE VISION
Our vision is to create a world where every individual has access to the knowledge, tools, and support necessary to live their healthiest and most empowered life. Our goal is to inspire and equip people at every fitness level to achieve their full potential, embracing an approach to well-being that integrates fitness, balanced nutrition, and a positive lifestyle. By fostering a global community centered on health and empowerment, we aim to drive meaningful change and elevate the standards of wellness for all. Together, we envision a future where everyone can confidently pursue and attain their best self through the transformative power of fitness and nutrition.
CORE VALUES
EMPOWERMENT
EMPOWERMENT
We believe that everyone has the potential to unlock a stronger, healthier version of themselves. We empower you with the tools, knowledge, and support you need to succeed. Your success is our goal.
INCLUSIVITY
INCLUSIVITY
Whether you’re a beginner or an advanced athlete, 2.0 Lifestyle is for everyone. Our programs, products, and community are designed to meet you where you are and help you reach your goals.
SIMPLICITY
SIMPLICITY
Fitness and nutrition shouldn’t be complicated. We break down complex concepts into easy-to-follow guides, practical advice, and straightforward products that fit into your busy lifestyle.
INNOVATION
INNOVATION
We stay ahead of the curve with cutting-edge fitness programs, nutrition guides, and supplements. Our approach combines the latest science with real-world application, ensuring you get the best results.
SUCCESS
SUCCESS
We are dedicated to your achievements. We celebrate every milestone and are committed to providing the support and resources needed to help you reach and exceed your goals.
COMMUNITY
COMMUNITY
We are stronger together. Our community of like-minded individuals and expert coaches offers the support, motivation, and accountability you need to stay on track.
